Becoming a company where each employee can work in their own way.
Aiming to balance business and social contribution.

竹前 友勝

竹前 友勝TAKEMAE Tomokatsu

平和商事株式会社 代表取締役


CEO of heiwashoji kk.

Born in Arakawa Ward, Tokyo in 1981. After graduating from university, he joined a video game company. Afterwards, he switched to working at heiwashoji kk., which was run by his father, and then became CEO in 2012.


Scroll to the bottom of the page to see the English version.





















Adding color to daily life through the manufacturing of boxes that best complement the subject

Yamamoto: Would you please discuss the business activities of heiwashoji kk.?

CEO Takemae: Our company is mainly engaged in the planning, manufacturing, and sales of paper containers; for example, boxes used in pastry shops for bringing back cakes, and present boxes for sweets and stationery. Although our products are inconspicuous, I’m proud to help add a special touch to shopping and gifts.

Yamamoto: heiwashoji kk. was founded in 1936 by your grandfather, and your father was given control in the second generation. When did you start thinking about becoming successor of the company?

CEO Takemae: Originally, I had no intention of taking over the company. After graduating from university, I worked at a video game company as a salesperson in charge of sales to video game arcades. I had been working at the video game company for about three years when my father raised the subject of me taking over the business. The video game company where I was employed had announced a business merger with another company, and my work was proceeding smoothly at that time. Even so, after careful consideration, I left the video game company in 2008 to heiwashoji kk. In 2012, I became the CEO at the age of 31.

Work styles tailored to each person’s lifestyle and strengths

Yamamoto: I heard that you are focusing on employment for women and people with disabilities. Would you please discuss your thoughts on utilizing human resources?

CEO Takemae: I pay attention to two points. The first is to create an environment where employees can continue working for a long time. Most of the women who work at our factory in Toda City, Saitama Prefecture live in the nearby neighborhood. Our company has established a system that allows employees to choose shorter working hours and change working hours depending on the day so that they can schedule work according to family circumstances such as childcare and long-term care. Furthermore, by promoting the acquisition of multiple skills by our workers, we are able to respond to sudden employee absences. The second point is to ensure that the right person is positioned in the right place. Currently, one person with a disability is working as a full-time employee at our company. That person is in charge of inspecting the glued part pasted by the machine. Although that person is not good at communicating with others, he excels when it comes to concentrating on inspection work. If the hiring side can determine the aptitude of the employee and assign work at which the employee is proficient, I believe that people with disabilities will be able to reach their full potential.

Contributing to the local community in a natural and perpetual manner

Yamamoto: From the perspective of the SDGs, it is also important to provide employment opportunities to vulnerable groups.

CEO Takemae: At heiwashoji kk., in addition to hiring, we regularly request facilities for people with disabilities in Arakawa Ward to assemble our boxes. Although creating connections with the local community may be important from the perspective of the SDGs, we consider these facilities for people with disabilities to be business partners, and our consciousness toward social contribution is not strong. In this way, I hope to contribute to the local community in a natural way while properly securing profits.

Yamamoto: SDGs are often viewed as “volunteer activities undertaken by large corporations.” However, SMEs like heiwashoji kk. have a close relationship with the local community in a compact range. Within that range, they create meaningful work for people and contribute to the creation of comfortable cities to live in. Of course, such SMEs are also thoroughly established as businesses.

CEO Takemae: COVID-19 is causing the vitality of SMEs to decline. heiwashoji kk. is searching for a business model that realizes sustainable corporate growth in order to protect current employment and to strengthen our relationship with the community.

heiwashoji kk.

Year of Founding: 1954 / No. of Employees: 12