Message from the faculty (Course of International Tourism Management Prof. Shoji Nomura)

Travel Retail Management in a Borderless Business Environment and Future Models

(Updated in January 2020)

Q. What made you choose an academic career path and become a faculty member?

I was engaged in the aviation business and tourism consulting services for years, and I gradually began to think that I needed to enhance my knowledge of business administration and economics. Thus, I started to attend graduate school courses. Then, based on my studies, I expanded my academic activities, delivering conference presentations, writing articles, and teaching at a university part-time. These engagements aroused my interest in becoming a college professor, and I decided to pursue this profession on a full-time basis.    

Q. What are your specialized fields of research? Please describe major topics that you have pursued.

My area of specialization is related to travel retail management (particularly air ticket retail), with a focus on current situations and issues in the context of a globalized economy. I have broadened the research scope to include the low-cost carrier (LCC) sector.   

Q. Tell us about the negatives and positives you have had as a researcher. 

The most severe hardships were associated with the essential nature of my research area, which is relatively new and developing rapidly, and as a result, is undergoing new changes from day to day. In such fast-moving areas, ongoing studies tend to become quickly outdated, resulting in published results failing to reflect the actual situation at the time of release. On the positive side, the most delightful moments came when I received appreciation for my published studies from those engaged in aviation and tourism businesses. This brought me an irreplaceable sense of fulfillment, given my efforts aimed at helping actual business management in the sector I previously served, wishing to repay all that it had given me.

Q. What do you think are the key benefits of studying at a graduate school?

As far as adult graduate students go, school courses provide an opportunity to refresh their attitudes toward day-to-day business operations, breaking out of the same old routine. Also, mixing with other students is intellectually inspiring in many ways.     

Q. Would you give some advice to potential applicants of graduate courses?

The government is promoting initiatives to enhance recurrent education as a key education policy. In line with this policy, Toyo University Graduate School is inviting diverse students regardless of age.

In my view, graduate school should play the following three key roles: 1 promote interaction between individuals of different ages and different social positions, and a sense of unity among those sharing similar aspirations; 2. encourage mutual aid for the purpose of facilitating self-directed individual research activities; and 3. provide a disinterested activity framework for cooperation and collaboration.

I look forward to seeing some of you on campus.


Name: Shoji Nomura

Education and employment background

Completed Saitama University Graduate School of Economics courses. Entered Qantas Airways Limited in 1987 to work in various areas involving sales strategy, marketing, government negotiations, general affairs, among others. Moved to Japan Tourism Marketing Co. (presently JTB Tourism Research & Consulting Co.) Became a lecturer at Tamagawa University College of Business Administration and College of Tourism and Hospitality. Took on his current post in April 2017.

Research field: Travel retail management in a borderless environment, LCC business development


Books: Tourism Business Models for Effective Profitability Strategies; Application of Business Theories to Front-line Marketing

Articles: “Globalization of the Travel Retail Business, Centering on Changes in Australian Industrial Systems”; “Airfare Structure Building for Stable LCC Market Growth: Market Trends and Legislation Development”; “Study on Changes to European Travel Agency Laws and Their Impact on Related Markets”